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Media Literacy Programs

Taxonomy Code: PH-6200.5000

Programs that teach participants competencies that improve their ability to access, enjoy, interpret, analyze, evaluate and produce messages in a wide variety and combination of print, visual and digital formats. Media literacy programs encourage people to develop a critical understanding of the way media messages are constructed; recognize the role of the audience in processing messages and creating meaning from them; develop an awareness of the political, social, cultural and educational role of the mass media in society including knowledge of how media organizations operate; and through these understandings, acquire the ability to assess their own relationship to the media and assign value, worth and meaning to media use and the media messages they encounter. The principles and practices of media literacy education are applicable to all media — from television to T-shirts, from billboards to the Internet.

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