The Service Tree lists all services in "branched" groups, starting with the very general and moving to the very specific. Click on the name of any group name to see the sub-groups available within it. Click on a service code to see its details and the providers who offer that service.
Marketing Plan Development
Taxonomy Code: TP-5000.5200
Programs that help nonprofit organizations, small businesses and other groups develop a marketing plan which outlines the marketing strategy for each of their products and services and includes information such as the product or service offered, pricing, target market, competitors, marketing budget and promotional mix. Tasks include reviewing the organization's mission and values to assure that marketing statements are consistent and reflect them, developing an effective case statement that supports marketing activities, developing marketing goals and objectives, identifying targeted audiences and determining what messages will appeal to them, conducting market and competitor research, developing strategies and tactics to achieve goals and objectives, identifying marketing materials/vehicles to be used, determining appropriate delivery methods/channels, implementing the marketing plan, and evaluating and revising the marketing plan, as needed.
See providers who offer this service »
See the parent category of this service »
You might also be interested in:
Media Plan Development (TP-6700.5200-400)
Communications Plan Development (TP-6700.1400)
Business Plan Development (TP-6600.1000)